What is Advertising Evaluation?

Ad evaluation, also known as ad review, is the inspection of online advertisements for relevance and efficiency.

Regularly used as part of pay-per-click (PPC) advertising programs on sites ranging from ecommerce to travel, paid ads bring in more visitors and revenue to your site. To ensure you’re getting the most out of these paid listings, they need to be error-free and optimized for your target audience. Our expert multilingual and multicultural analysts can review and evaluate sponsored listings against your specific guidelines.

Why use Lionbridge’s Advertising Evaluation Services?

With a curated crowd covering hundreds of demographics, Lionbridge can evaluate and optimize your ads regardless of content type or target market.


Our established quality assurance system features built-in validation, spot-checking, regular performance evaluations, and a worker seniority system to ensure the highest quality of data production.

Multilingual Experts

Lionbridge’s specialism in linguistics has made us a leading ad evaluation company. Our curated crowd can accurately evaluate your ads in the language of your choice from one of our 300 supported languages.

Customizable Workflows

Need things done in a specific way and under strict guidelines? We can work with you to make sure our team of experts completes your project under your guidelines and within your timeline.

1 million+ Contributors
300+ Languages
20+ Years of Experience

Our Advertising Evaluation Services

Ad Relevance Evaluation

Advertisements play a large role in the user experience and the professionalism of your website. Unrelated ads on your site will look like spam. Our expert crowd of analysts evaluate advertisement relevance, helping you to curate ads that are closely related to your page’s content and ultimately improving user experience.

Ad Copy and Content Review

Advertisements with spelling or grammar mistakes will harm your company’s image. Improve conversion by making sure your ads have professional, well-written copy. Our team can analyze ads that contain custom copy or localized copy in various languages, as well as ads containing no text.

Ad Ratings

Ads are only useful when they are consistently reaching and captivating your target audience. At Lionbridge, we have access to over 500,000 curated workers in a range of age brackets, ethnicities, genders, and cultures. Utilizing our expert crowd, we can provide you with the perfect sample group to rate your ads and make sure they are hitting your target market.

How it Works

how to crowdsource data

1. Project set-up

Our team will work with you to develop a custom solution based on your project objectives and timeline.

how to crowdsource data
how to crowdsource data

2. Production

Our crowd of multilingual experts get to work evaluating and reviewing your advertisements.

how to crowdsource data
how to crowdsource data

3. Delivery

Our project management team checks, packages and formats the data before being sent to you for final approval.

how to crowdsource data

Success Stories


Ad Evaluation Services Pricing

How much do ad evaluation services cost?

The Lionbridge platform streamlines much of the ad review process, allowing us to offer the most cost-effective solutions in the industry.

Contact us to get a free estimate for your project.

  • Account Manager
  • Project Management
  • 24/7 Support
  • API
  • NDA
  • Volume pricing
  • Custom reporting
  • Enterprise-grade SLAs
  • Custom invoicing
  • Consulting services
Get in touch with our team today

Multilingual Ad Evaluation Services

Lionbridge provides professional ad evaluation services in over 300 languages. Some of our most popular languages include:

  • Chinese ad evaluation
  • Dutch ad evaluation
  • French ad evaluation
  • German ad evaluation
  • Italian ad evaluation
  • Japanese ad evaluation
  • Portuguese ad evaluation
  • Spanish ad evaluation

Browse Our Related Services

Remove sensitive content from your site using our multilingual crowd.
Improve search relevance through general or specialized search engine evaluation done by our Smart Crowd™.